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Leveraging the Design Advantages of Aluminum Extrusions vs. Competitive Material

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ET ’12: Leveraging the Design Advantages of Aluminum Extrusions vs.
Competitive Materials – How the Aluminum Extrusion Industry can Expand
its Markets

Craig Werner, Nicholas Palladino and John Funai, Werner Extrusion Solution LLC (WES
LLC), Lake Forest, Illinois, USA;
Randy Kissell, TGB Partnership, Hillsborough, North Carolina, USA;
Rob Nelson, Almag Aluminum, Inc., Brampton, Ontario, Canada

Track: MANAGEMENT ISSUES - Markets and Applications

ABSTRACT—In contrast to the situation with aluminum extrusions, the steel industry has incorporated
educational information about steel and designing with steel into technical curriculums of universities.
Structural design software used by architects, engineers, and designers provides extensive design
assistance for steel-based systems; this is more limited for aluminum extrusions. Collectively, the authors
of the paper possess extensive manufacturing, design, and sales experience in both materials; one of the
authors was previously directly employed by a steel company, and charged with helping to drive its
customers toward the use of steel vs. aluminum. The authors will report on the background, situation, and case studies, as well as the status of the industry's action plan to integrate aluminum extrusion education and design assistance into universities and technical design software.

© Extrusion Technology for Aluminum Profiles Foundation (ET Foundation). All rights reserved. No part of The Proceedings may be reproduced in any form without the express written permission of the ET Foundation.